Product packaging can make or break a product. Consumers may not even try your product simply because the packaging isn't pretty or doesn't convey the right message.
The requirements for designing products are attractiveness, message, visibility, and sincerity. Attractiveness is a very simple concept, but difficult to implement. Depending on the product, the packaging should match in color, shape, and size. There are many benefits of hiring product design firms.
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Attractiveness is relative, but packaging can be designed to reflect the overall taste and aesthetic sensibilities of the majority. The message relates to your overall branding efforts. Everything matters – from the placement of the logo to the typeface to the typeface used for the letters.
Product packaging needs to convey a cohesiveness that goes well with your other marketing assets such as catalogs, websites, letterheads, etc. If a product is to be explained to consumers, it must be done effectively, because you are competing with other products on the shelf for the consumer's "eyes". The product should be explained simply and quickly.
Product visibility refers to the ability to actually see the product itself. As closely as possible to the product, it wants to allow consumers to see the actual product rather than just a picture of the product on the box. By allowing consumers to see the actual product, consumers can visualize using the product, increasing the probability of purchase.
