Just an attractively designed website will not do much for your online business. It is important to make sure that the website gets the right kind of visibility and lots of it so that it can function as an effective marketing tool through which you can sell your products and services. SEO service increases the visibility of your website to a larger audience, which in turn will increase your chances of converting customers. Here are some SEO tips to help you make your website a powerful marketing tool.
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Many people don't understand the importance of SEO and end up stuffing their websites with too many keywords. It is not a good idea to exceed the acceptable keyword density levels when it comes to SEO.
In extreme cases, search engines may penalize your site. It is not a good idea to just add keywords at random intervals in your text. The keyword must be relevant to the content. Additionally, the keyword must be placed so that it makes sense at that specific position in the content.
Keeping the focus on one keyword per page makes for more readable content. For example, if your business involves selling home furnishings such as curtains, cushions, carpets, bedspreads etc, you can have content that revolves around one theme per page, say choosing curtains for your home décor.